Search Engine Watch
SEO News

You are here: Home > Companies

watson-frank

Yahoo's Sale Of Overture Japan Questioned

by ,  Comments

The sale by Yahoo! of Overture Japan to Yahoo Japan - a separate entity owned largely by Soft Bank (41%) and Yahoo (34%) - has been questioned by Eric Jackson at Seeking Alpha. The price of $13 million seems low and the decision to sell the PPC engine of the largest search engine in Japan seems interesting.

Yahoo Japan is the most popular engine in Japan with a 65% market share, according to Forbes magazine.

I have a hard time figuring out how things are priced.... remember the $1.65 billion for YouTube and it is not making the same kind of money PPC in Japan must be.

Save up to $400! Register now for SES New York 2012, the leading search & social marketing event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Early bird rate expires March 2.
Commenting policy Add a Comment