Search engine traffic is always unpredictable. From algo updates playing havoc with organic rankings to quality score changes flummoxing your paid listings. The impact of these changes are especially critical around the holidays. In today's Big Biz column, "How to Avoid Seasonal Search Ranking Wreckage," Aaron Shear shares what to do when holiday dips in traffic threaten to dampen profits.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!