Your paid search campaigns do not exist in a vacuum. A PPC campaign is affected by other, non-search media efforts. A consistent focus on coordinating your paid search with other media efforts can yield great dividends for a savvy marketer.
How difficult that will be depends on the complexity of your non-search media plan. In today's SearchDay, Is Your Paid Search Campaign Part of a Mix or a Mess?, Impaqt's Pat Stroh gives you a quick quiz to determine your MESS, or Media Energizing Search Score.
Your MESS score depends on the amount and complexity of your historical data; your ability to handle the data complexity with analytical specialists; the extent to which your organization is oriented toward learning and testing; and the extent to which an opportunity exists for better results.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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