Your paid search campaigns do not exist in a vacuum. A PPC campaign is affected by other, non-search media efforts. A consistent focus on coordinating your paid search with other media efforts can yield great dividends for a savvy marketer.
How difficult that will be depends on the complexity of your non-search media plan. In today's SearchDay, Is Your Paid Search Campaign Part of a Mix or a Mess?, Impaqt's Pat Stroh gives you a quick quiz to determine your MESS, or Media Energizing Search Score.
Your MESS score depends on the amount and complexity of your historical data; your ability to handle the data complexity with analytical specialists; the extent to which your organization is oriented toward learning and testing; and the extent to which an opportunity exists for better results.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!