Your paid search campaigns do not exist in a vacuum. A PPC campaign is affected by other, non-search media efforts. A consistent focus on coordinating your paid search with other media efforts can yield great dividends for a savvy marketer.
How difficult that will be depends on the complexity of your non-search media plan. In today's SearchDay, Is Your Paid Search Campaign Part of a Mix or a Mess?, Impaqt's Pat Stroh gives you a quick quiz to determine your MESS, or Media Energizing Search Score.
Your MESS score depends on the amount and complexity of your historical data; your ability to handle the data complexity with analytical specialists; the extent to which your organization is oriented toward learning and testing; and the extent to which an opportunity exists for better results.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!