Mobile has long been called marketers' next emerging opportunity. So, from a local search standpoint, how do you prepare for the opportunity? In today's Vertical Challenge column, "Voice Search: Mobile Tactic Here. Now. 2DAY.," local search expert Gregg Stewart explains that a very old offering is hot once again: directory assistance (DA), and its new subcategory of voice search.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.