Mobile has long been called marketers' next emerging opportunity. So, from a local search standpoint, how do you prepare for the opportunity? In today's Vertical Challenge column, "Voice Search: Mobile Tactic Here. Now. 2DAY.," local search expert Gregg Stewart explains that a very old offering is hot once again: directory assistance (DA), and its new subcategory of voice search.
Save up to $400! Register now for SES New York 2012, the leading search & social marketing event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Early bird rate expires March 2.
