No way I could pass on pointing to the Debby Richman blockbuster post.
Wharton says: Online recommendation engines may chop off Long Tail of Search.
Prick up your ears, Chris Anderson
Wharton to Chris: "Long Tail? That dog don't hunt."
When the Wisdom of the Crowd wags the dog, Beware of Wharton's Dogs.
Cry Havoc! And let slip the Dogs of Wharton.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.