Search engines are playing an increasingly important role in the education of voters in the U.S. And according to the Pew Internet & American Life Project, there is a statistically significant correlation between using the Internet to get political news and information and the actual act of voting.
In today's SearchDay, "Search About to Upset the Political Applecart," Greg Jarboe examines data from Pew that shows press release optimization for news search engines may be three times more valuable to presidential campaigns than website optimization for web search engines.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!