Search engines are playing an increasingly important role in the education of voters in the U.S. And according to the Pew Internet & American Life Project, there is a statistically significant correlation between using the Internet to get political news and information and the actual act of voting.
In today's SearchDay, "Search About to Upset the Political Applecart," Greg Jarboe examines data from Pew that shows press release optimization for news search engines may be three times more valuable to presidential campaigns than website optimization for web search engines.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.