Search engines are playing an increasingly important role in the education of voters in the U.S. And according to the Pew Internet & American Life Project, there is a statistically significant correlation between using the Internet to get political news and information and the actual act of voting.
In today's SearchDay, "Search About to Upset the Political Applecart," Greg Jarboe examines data from Pew that shows press release optimization for news search engines may be three times more valuable to presidential campaigns than website optimization for web search engines.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!