Metrics and measurement: not the exclusive purview of search marketing and web analytics.
CNN's Taylor Gandossy takes a look at what the word "Hispanic" (US-government issue, circa 1970s) means in cultural terms: The complicated measure of being Hispanic in America.
Gandossy notes the U.S. Census allows people of Hispanic or Latino origin to choose one of four listed categories of origin: Mexican, Puerto Rican, Cuban or "other Spanish, Hispanic or Latino." .The "other" category allows fill-in-the-blank specific descriptions, such as Salvadoran, Argentinean or Dominican origin.
Search marketing strategies "targeting" people of Hispanic or Latino origin can be complex. For some of the reasons why, SEW Expert Eric Enge turns to Maria Lopez-Knowles, SVP at MRM Worldwide for a global agency perspective.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.