Metrics and measurement: not the exclusive purview of search marketing and web analytics.
CNN's Taylor Gandossy takes a look at what the word "Hispanic" (US-government issue, circa 1970s) means in cultural terms: The complicated measure of being Hispanic in America.
Gandossy notes the U.S. Census allows people of Hispanic or Latino origin to choose one of four listed categories of origin: Mexican, Puerto Rican, Cuban or "other Spanish, Hispanic or Latino." .The "other" category allows fill-in-the-blank specific descriptions, such as Salvadoran, Argentinean or Dominican origin.
Search marketing strategies "targeting" people of Hispanic or Latino origin can be complex. For some of the reasons why, SEW Expert Eric Enge turns to Maria Lopez-Knowles, SVP at MRM Worldwide for a global agency perspective.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.