Metrics and measurement: not the exclusive purview of search marketing and web analytics.
CNN's Taylor Gandossy takes a look at what the word "Hispanic" (US-government issue, circa 1970s) means in cultural terms: The complicated measure of being Hispanic in America.
Gandossy notes the U.S. Census allows people of Hispanic or Latino origin to choose one of four listed categories of origin: Mexican, Puerto Rican, Cuban or "other Spanish, Hispanic or Latino." .The "other" category allows fill-in-the-blank specific descriptions, such as Salvadoran, Argentinean or Dominican origin.
Search marketing strategies "targeting" people of Hispanic or Latino origin can be complex. For some of the reasons why, SEW Expert Eric Enge turns to Maria Lopez-Knowles, SVP at MRM Worldwide for a global agency perspective.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!