Since search became monetized, trademarks have been a front-and-center issue for legal debate. Today, with the proliferation of paid and organic search listings, search and trademarks have led to growing dilemmas for search engines and advertisers alike.
In a two-part SearchDay series, "Trademark Law – What Search Marketers Should Know, Part 1" and "Trademark Law – What Search Marketers Should Know, Part 2," we look at the guidelines that search marketers should be aware of, both to protect your own trademarks from unauthorized use, and to enforce trademark infringement against others.
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