Since search became monetized, trademarks have been a front-and-center issue for legal debate. Today, with the proliferation of paid and organic search listings, search and trademarks have led to growing dilemmas for search engines and advertisers alike.
In a two-part SearchDay series, "Trademark Law – What Search Marketers Should Know, Part 1" and "Trademark Law – What Search Marketers Should Know, Part 2," we look at the guidelines that search marketers should be aware of, both to protect your own trademarks from unauthorized use, and to enforce trademark infringement against others.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!