The epic battle fought by "online pure-plays" and "brick and mortar" companies moves to a new frontier: local search. Local search products from online pure-plays eventually hit a wall: their ad models rely on self-service. In today's Vertical Challenge column, "Searching for a Better Local Ad Model," local search expert Michael Boland looks at some alternative ad models better suited to the local search market, like combining a comprehensive bundle of ad products with the right high-touch sales force.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.