"Any search for information no matter how 'high' or 'low' the purpose--whether it is baseball statistics or philosophy--is valid because it is a search for truth."
The New York Times Guide To Reference Materials: Revised Edition
-- copyright 1971, 1985 by Mona McCormack
A lot has changed in the past 21 years since the NYT reference guide was published and last updated (1986). The above quote? Taken verbatim from:
Search Strategy: Chapter 1
What's changed the most? Search Strategy.
What hasn't changed:
All searches are a search for truth.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.