New IAB/DMA standards will change the way interactive agencies, SEMcos, and solo search practitioners do business. In today's Searching for Meaning column, "Raising Search Standards and the Compliance Bar," Kevin Ryan explains why you need to know what a SEMco is and how your business will change.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.