Most companies know they need to do search engine optimization (SEO), so they assign the task to one of their employees who they think can "get it." Unfortunately many of the employees do not how to execute properly, and end up frustrated. It is a lose-lose situation.
In today's SearchDay, "Developing a Training Plan for In-House SEO," Melanie Mitchell shares some insights into training she's learned as VP of SEO/SEM at AOL.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!