Most companies know they need to do search engine optimization (SEO), so they assign the task to one of their employees who they think can "get it." Unfortunately many of the employees do not how to execute properly, and end up frustrated. It is a lose-lose situation.
In today's SearchDay, "Developing a Training Plan for In-House SEO," Melanie Mitchell shares some insights into training she's learned as VP of SEO/SEM at AOL.
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