CMO life expectancy shrinks. Search for brand authenticity grows. In today's Search Ads column, "Search and Brand Authenticity," Matt Spiegel tries to get to the bottom of this paradox. With the need to market an authentic brand, it's time for marketing to reclaim some of its glory.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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