Is building a small business brand online impossible? Not when all forms of online media are converging under search. In today's Little Biz column, "SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 2," Carrie Hill tells you what to do next once you have a memorable brand. How do you get people to notice it?
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.