Forget brand vs. brand brawls in the search engines. The new UFC: Affiliate vs. brand. In today's Searching for Meaning column, "Achieving Brand and Affiliate Harmony in Search," Kevin Ryan recaps last week's SES @ A4U event in London, and tells you when you have crossed the line between affiliate or brand advocate and brand adversary.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!