When searchers find your site, what will they see? If you're using A/B split tests and multivariate testing, they'll see customized results on the fly. In today's By the Numbers column, "Life after SERP: A/B Split and Multivariate Testing," Eric Enge outlines one of the best ways to improve results for your Web site. Sometimes the things that matter to users and increases conversions will surprise you.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!