When searchers find your site, what will they see? If you're using A/B split tests and multivariate testing, they'll see customized results on the fly. In today's By the Numbers column, "Life after SERP: A/B Split and Multivariate Testing," Eric Enge outlines one of the best ways to improve results for your Web site. Sometimes the things that matter to users and increases conversions will surprise you.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!