When searchers find your site, what will they see? If you're using A/B split tests and multivariate testing, they'll see customized results on the fly. In today's By the Numbers column, "Life after SERP: A/B Split and Multivariate Testing," Eric Enge outlines one of the best ways to improve results for your Web site. Sometimes the things that matter to users and increases conversions will surprise you.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!