In so many ways, Las Vegas is the best-marketed city in the world. Given that sophistication, one would expect to find all the main casinos, restaurants, night clubs, and shows listed in paid search results. In today's Search Ads column, "Searches in Vegas, Stay in Vegas," Matt Spiegel shows that, just as there's no sure thing in a casino, there's no sure thing when it comes to paid search utilization.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
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