Little-understood, content advertising consumes a big portion of many advertisers' PPC budgets. But for many advertisers, content advertising performs far worse than their search campaigns. In today's Content Advertising column, "Content Advertising Explained," David Szetela, founder of Clix Marketing, kicks off his new column that will explore the myriad problems with content advertising, and the ways advertisers can solve those problems.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!