Little-understood, content advertising consumes a big portion of many advertisers' PPC budgets. But for many advertisers, content advertising performs far worse than their search campaigns. In today's Content Advertising column, "Content Advertising Explained," David Szetela, founder of Clix Marketing, kicks off his new column that will explore the myriad problems with content advertising, and the ways advertisers can solve those problems.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!