Social search is having a bigger impact than ever. But marketing opportunities should not define your business. Rather, your business should define what marketing opportunities are interesting. In today's By the Numbers column, "Facebook D-Day, Meatball Sundae," Eric Enge takes a look at social media through the lens of Seth Godin's recent webinar on the idea of the "meatball sundae." The idea is that meatballs and ice cream are great on their own, but not so good together.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.