Social search is having a bigger impact than ever. But marketing opportunities should not define your business. Rather, your business should define what marketing opportunities are interesting. In today's By the Numbers column, "Facebook D-Day, Meatball Sundae," Eric Enge takes a look at social media through the lens of Seth Godin's recent webinar on the idea of the "meatball sundae." The idea is that meatballs and ice cream are great on their own, but not so good together.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!