There are a few different ways to integrate search into your overall marketing strategy in order to maximize your returns across all channels. You can work with a traditional agency that has moved into search, work with a search agency that has expanded into traditional media, or work with a best-of-breed search marketing firm alongside other best-of-breed marketing partners.
The third option has the most potential upside, but also is the most challenging to manage. In this week's SearchDay, "Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners," iProspect's John Tawadros shares six factors that should help you pull it all together.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!