There are a few different ways to integrate search into your overall marketing strategy in order to maximize your returns across all channels. You can work with a traditional agency that has moved into search, work with a search agency that has expanded into traditional media, or work with a best-of-breed search marketing firm alongside other best-of-breed marketing partners.
The third option has the most potential upside, but also is the most challenging to manage. In this week's SearchDay, "Making It Work: 6 Factors to Integrate Search with Other Best of Breed Partners," iProspect's John Tawadros shares six factors that should help you pull it all together.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
Register today - don't miss this free webinar!