Search Headlines & Links: November 7, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

• Fitting Search Into Your Marketing Strategy
  There are a few different ways to integrate search into your overall marketing strategy. Working with a best-of-breed search marketing firm alongside other best-of-breed marketing partners has the most potential upside, but also is the most challenging to manage.
• Bloglines Debuts Top 1000
  Bloglines today launched the Bloglines Top 1000, a list of the most-subscribed blogs in its feed reader.
• AOL Adds Quigo to Platform A
  AOL has confirmed the acquisition of Quigo, a contextual ad network serving text, display and video ads.
• Here Come the Social Network Ads
  The top social networks have each unveiled plans this week for bringing more targeted ads to their networks. How will users react?
• Ajax and Search Engines
  We still live in a world where crawlers have problems with Ajax and Javascript, but there are ways to minimize those problems.
• Content is Dead, Community is King?
  A combination of both professional and user generated content can increase organic traffic and create more ad inventory. But success depends on the quality of the actively participating community.
• Sign of the Times – Agencies Go Vertical
  Just a few short years ago when search engine marketing was still very young; a prospective client looking for help with search marketing sought an agency with expertise in search. Fast forward just a few short years, add a lot more sophistication, millions of dollars in search engine advertising, and the equation changes.
• SEW Experts: Should You Join the PageRank Hysteria?
  PageRank is the SEO equivalent of a stock ticker. How much time do you want to invest watching the PR ticker?
• SEW Experts: Facebook D-Day, Meatball Sundae
  Meatballs and ice cream are great on their own, but not so good together.

Headlines & News from Elsewhere:

• Defining Social Media, ClickZ
• Getting Out of Search, ClickZ
• Why Google launched OpenSocial, Dave Winer
• Training: The In-House SEO/SEM Marketer’s Trump Card, Search Engine Land
• The SEO, the Press, and Pandering, Johnon
• Yahoo! Panama – An Interview with Mona Elesseily, SEOmoz
• How to Run a Google Adwords Campaign : Basics For Newbies, Search Engine Journal
• Bonding With Your Paid Search Prospect?, Search Engine Guide
• SEO Metrics – Search engine optimization metrics that help, SEO Theory
• Are We Designing For The Human Experience?, Cre8pc
• The Antidote to Chaos – Build & Deliver, Optimize & Prophesize
• WordPress Blogging Tip: Use your index.php page to tell Google what your site is about, Performancing