National brands that empower their local sales channel can generate more sales, leads, and conversions. In today's Vertical Challenge column, "Local Search for National Brands," local search expert Gregg Stewart shows that simply providing a dealer locator is not a comprehensive local search strategy. Instead, the smart national brands engage and educate your local sales channel on how to leverage the local search channel and maximize lead generation and sales conversion.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!