It remains to be seen how big of a role local search results will play in the blended search results that the major engines have all moved toward. But in the meantime, local content providers can learn a bit about self-promotion by following the search engines' lead.
In today's SearchDay, "What Local Can Learn from Universal Search," The Kelsey Group's Mike Boland looks at the long overdue opportunity to apply the principles of blended search to local search, with LiveDeal as an example of blended local search results.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!