It remains to be seen how big of a role local search results will play in the blended search results that the major engines have all moved toward. But in the meantime, local content providers can learn a bit about self-promotion by following the search engines' lead.
In today's SearchDay, "What Local Can Learn from Universal Search," The Kelsey Group's Mike Boland looks at the long overdue opportunity to apply the principles of blended search to local search, with LiveDeal as an example of blended local search results.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!