Whether you're an agency, consultant, or in-house search expert, it's likely that you will eventually need to answer this key question from your CEO: "Why would I buy my own brand terms? Aren't we are already listed at the top of the search engines?" In the inaugural Brand Equity column, "Brand Strategies for Search Marketing - Part 1," Travelzoo's Erik Qualman shows how paid search can bring incremental traffic, control of your brand's messaging, and other benefits the CEO will appreciate.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.
