Whether you're an agency, consultant, or in-house search expert, it's likely that you will eventually need to answer this key question from your CEO: "Why would I buy my own brand terms? Aren't we are already listed at the top of the search engines?" In the inaugural Brand Equity column, "Brand Strategies for Search Marketing - Part 1," Travelzoo's Erik Qualman shows how paid search can bring incremental traffic, control of your brand's messaging, and other benefits the CEO will appreciate.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!