Whether you're an agency, consultant, or in-house search expert, it's likely that you will eventually need to answer this key question from your CEO: "Why would I buy my own brand terms? Aren't we are already listed at the top of the search engines?" In the inaugural Brand Equity column, "Brand Strategies for Search Marketing - Part 1," Travelzoo's Erik Qualman shows how paid search can bring incremental traffic, control of your brand's messaging, and other benefits the CEO will appreciate.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!