Google Maps, launched with AJAX functionality, draggable maps, and satellite imagery in late 2005, started an "arms race" in development of new features and functionality. In today's Vertical Challenge column, "Local Search: Competing All Over the Map," local search expert Michael Boland looks at the many ways competitors have raised the bar with real-time traffic reports, multipoint routing, social features, geotagged video and images, personalization, and most recently, 3-D mapping.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!