Google Maps, launched with AJAX functionality, draggable maps, and satellite imagery in late 2005, started an "arms race" in development of new features and functionality. In today's Vertical Challenge column, "Local Search: Competing All Over the Map," local search expert Michael Boland looks at the many ways competitors have raised the bar with real-time traffic reports, multipoint routing, social features, geotagged video and images, personalization, and most recently, 3-D mapping.
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