Content ads need to work harder than search ads to distract the reader's attention from the Web site content that attracted them in the first place. In today's Content Advertising column, "Content Advertising Explained - Part 3," David Szetela shows you some ways to test your content ads, and offers some good and bad examples to study.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!