Content ads need to work harder than search ads to distract the reader's attention from the Web site content that attracted them in the first place. In today's Content Advertising column, "Content Advertising Explained - Part 3," David Szetela shows you some ways to test your content ads, and offers some good and bad examples to study.
Save up to $400! Register now for SES New York 2012, the Leading Search & Social Marketing Event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Hurry, pre-agenda rate expires March 2!
