There's a tradeoff most people face in the process of hiring a search marketing team: hire people with less business experience who are likely more familiar with search (even if only from their own personal use), or hire people less familiar with search who have more business experience. In today's Search Ads column, "Search Marketing Staffing Crisis," Matt Spiegel offers a solution to the search marketing staffing crisis, but it's going to require some outreach on all our parts.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!