Australians are taking Google to court over the lack of clear division between paid and organic search results. The courts set the date for the hearing at June 23, 2008.
The Australian Competition and Consumer Commission's (ACCC), a government watchdog, had some initial problems with their brief but were allowed to represent and the new suit will be heard June 23.
"Separate allegations of deceptive and misleading advertising were first levelled against Google and Australian website Trading Post's parent company, Sensis, in July after the Trading Post was found to have purchased Google keywords using competitors' business names which were displayed on Google's sponsored links," ZD Net stated.
Google Australia claims the ACCC's allegations are an attack on all search engines and Australian businesses that use Google to connect with customers, ZD Net reported.
Sensis - "the search engine for Australians" - was also named in the suit and has suggested it may settle, ZD Net repoted.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.