Australians are taking Google to court over the lack of clear division between paid and organic search results. The courts set the date for the hearing at June 23, 2008.
The Australian Competition and Consumer Commission's (ACCC), a government watchdog, had some initial problems with their brief but were allowed to represent and the new suit will be heard June 23.
"Separate allegations of deceptive and misleading advertising were first levelled against Google and Australian website Trading Post's parent company, Sensis, in July after the Trading Post was found to have purchased Google keywords using competitors' business names which were displayed on Google's sponsored links," ZD Net stated.
Google Australia claims the ACCC's allegations are an attack on all search engines and Australian businesses that use Google to connect with customers, ZD Net reported.
Sensis - "the search engine for Australians" - was also named in the suit and has suggested it may settle, ZD Net repoted.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!