Australians are taking Google to court over the lack of clear division between paid and organic search results. The courts set the date for the hearing at June 23, 2008.
The Australian Competition and Consumer Commission's (ACCC), a government watchdog, had some initial problems with their brief but were allowed to represent and the new suit will be heard June 23.
"Separate allegations of deceptive and misleading advertising were first levelled against Google and Australian website Trading Post's parent company, Sensis, in July after the Trading Post was found to have purchased Google keywords using competitors' business names which were displayed on Google's sponsored links," ZD Net stated.
Google Australia claims the ACCC's allegations are an attack on all search engines and Australian businesses that use Google to connect with customers, ZD Net reported.
Sensis - "the search engine for Australians" - was also named in the suit and has suggested it may settle, ZD Net repoted.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!