U.S. Senators are urging the Federal Trade Commission (FTC) to look with a critical eye on Google's planned acquisition of DoubleClick. According to ClickZ News, the heads of the Senate Subcommittee on Antitrust, Competition Policy, and Consumer Rights sent a letter yesterday to FTC Chairperson Deborah Platt Majoras urging her to examine the competition questions raised by the deal.
"While we have not reached any definitive conclusion regarding this issue, we urge that you only approve the merger if you determine that it will not cause any substantial lessening of competition with respect to Internet advertising," the Senators wrote.
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!