Bid management for PPC campaigns has become more complicated with the introduction of "quality scores" by the major ad platforms, including Google, Yahoo and Microsoft. BidHero, a new bid management tool from Lyris, addresses the changes through its integration with Lyris' ClickTracks Web Analytics product. In today's SearchDay, "Lyris Intros BidHero Campaign Management Tool," we look at BidHero, along with the larger Lyris HQ portfolio it is a part of.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!