Bid management for PPC campaigns has become more complicated with the introduction of "quality scores" by the major ad platforms, including Google, Yahoo and Microsoft. BidHero, a new bid management tool from Lyris, addresses the changes through its integration with Lyris' ClickTracks Web Analytics product. In today's SearchDay, "Lyris Intros BidHero Campaign Management Tool," we look at BidHero, along with the larger Lyris HQ portfolio it is a part of.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!