Bid management for PPC campaigns has become more complicated with the introduction of "quality scores" by the major ad platforms, including Google, Yahoo and Microsoft. BidHero, a new bid management tool from Lyris, addresses the changes through its integration with Lyris' ClickTracks Web Analytics product. In today's SearchDay, "Lyris Intros BidHero Campaign Management Tool," we look at BidHero, along with the larger Lyris HQ portfolio it is a part of.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!