When your CEO, CMO, or other decision-maker knows a little bit about SEM, you've got trouble. While knowledge sharing is a good thing, there's a problem when people consider themselves knowledgeable on a subject well before that's actually the case. In today's Search Ads column, "Knowledge Gap: CEOs, CMOs, VPs and SEM," Matt Spiegel discusses the need to help those decision-makers realize that because they now have more knowledge doesn't necessarily mean they are prepared to make key decisions with this information.
Register now for SES London 2012, the Leading Search & Social Marketing Event, taking place 20-24 February, 2012. SES Conference & Expo features presentations and panel discussions that cover all aspects of search engine-related promotion. Hurry, early bird rate expires February 3!
