Content algorithms operate in ways that are counter-intuitive, and to some extent different than the search engines' explanations imply. Before you get into content advertising, you need to know what to do, and what NOT to do. In today's Content Advertising column, "The Five Commandments of Content Advertising," David Szetela describes best practices for structuring and creating content campaigns.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!