Content algorithms operate in ways that are counter-intuitive, and to some extent different than the search engines' explanations imply. Before you get into content advertising, you need to know what to do, and what NOT to do. In today's Content Advertising column, "The Five Commandments of Content Advertising," David Szetela describes best practices for structuring and creating content campaigns.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!