Content algorithms operate in ways that are counter-intuitive, and to some extent different than the search engines' explanations imply. Before you get into content advertising, you need to know what to do, and what NOT to do. In today's Content Advertising column, "The Five Commandments of Content Advertising," David Szetela describes best practices for structuring and creating content campaigns.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!