Too often, companies "approve" SEO only to treat it as a one-time hit, or a short-term project. Months or years later, when they asked someone else to "do" SEO for them, it is discovered that the company had laid none of the basic foundation for SEO, and it is clear that even the implementation was done incorrectly. Unfortunately, no follow-up or long-term measurement plan is in place that would catch this. In today's SearchDay, "SEO Expectations and Commitments," Steve Haar offers some guidelines for those who approve SEO to know what to expect, and what's expected of them.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!