The Kelsey Group Interactive Local Media Conference in LA kicked off with SES Advisory Board member Anne Kennedy and Search Engine Watch News Editor Kevin Newcomb's panels -- featuring, among others, SEW Expert Sage Lewis on link building.
Of course, Kelsey Group analyst and SEW Expert Mike Boland is one of the star Local Search moderators.
It's been a great day of CEOs, audience members, and Kelsey Group analysts debating -- and learning -- about the past, present, and future of Local Search.
One of the stellar presentations: RH Donnelley. Hunh? The YP guys? Sure, now that everything's jake at the old media stalwart.
Business.com Founder/CEO Jake Winebaum became President of R.H. Donnelley's interactive unit (RHDi) 90 days ago, reporting directly to the Chairman and CEO.
RHDi now includes DexKnows.com, search marketing company LocalLaunch! , Business.com, Work.com and the Business.com Advertising Network.
Great catching up with Todd Sims, Business.com VP Business and Corporate Development. I first met Todd when Business.com was little more than a famous domain name and a small vertical search engine.
Kevin Newcomb interviewed Jake after his presentation. Keep an eye out for RHDi search marketing / digital strategy from a vertical search engine veteran transforming old media.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
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