The Kelsey Group Interactive Local Media Conference in LA kicked off with SES Advisory Board member Anne Kennedy and Search Engine Watch News Editor Kevin Newcomb's panels -- featuring, among others, SEW Expert Sage Lewis on link building.
Of course, Kelsey Group analyst and SEW Expert Mike Boland is one of the star Local Search moderators.
It's been a great day of CEOs, audience members, and Kelsey Group analysts debating -- and learning -- about the past, present, and future of Local Search.
One of the stellar presentations: RH Donnelley. Hunh? The YP guys? Sure, now that everything's jake at the old media stalwart.
Business.com Founder/CEO Jake Winebaum became President of R.H. Donnelley's interactive unit (RHDi) 90 days ago, reporting directly to the Chairman and CEO.
Great catching up with Todd Sims, Business.com VP Business and Corporate Development. I first met Todd when Business.com was little more than a famous domain name and a small vertical search engine.
Kevin Newcomb interviewed Jake after his presentation. Keep an eye out for RHDi search marketing / digital strategy from a vertical search engine veteran transforming old media.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.