The Kelsey Group Interactive Local Media Conference in LA kicked off with SES Advisory Board member Anne Kennedy and Search Engine Watch News Editor Kevin Newcomb's panels -- featuring, among others, SEW Expert Sage Lewis on link building.
Of course, Kelsey Group analyst and SEW Expert Mike Boland is one of the star Local Search moderators.
It's been a great day of CEOs, audience members, and Kelsey Group analysts debating -- and learning -- about the past, present, and future of Local Search.
One of the stellar presentations: RH Donnelley. Hunh? The YP guys? Sure, now that everything's jake at the old media stalwart.
Business.com Founder/CEO Jake Winebaum became President of R.H. Donnelley's interactive unit (RHDi) 90 days ago, reporting directly to the Chairman and CEO.
Great catching up with Todd Sims, Business.com VP Business and Corporate Development. I first met Todd when Business.com was little more than a famous domain name and a small vertical search engine.
Kevin Newcomb interviewed Jake after his presentation. Keep an eye out for RHDi search marketing / digital strategy from a vertical search engine veteran transforming old media.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!