In Part 1 of this series, we showed you how to convince your executives to buy your own brand terms, even when you already rank first organically for these terms. Now the question is: How do I properly manage and measure my paid brand terms? In today's Brand Equity column, "Brand Strategies for Search Marketing - Part 2," Erik Qualman shows you why dumping these terms into your portfolio is not a wise move. See how to prevent brand terms from covering up weakness in other areas.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!