Citysearch expanded its reach to small business advertisers and added small business content to its local guides through a deal with MerchantCircle, a social media network for local businesses. Combining Citysearch's high-touch, urban-reaching network with MerchantCircle's low-touch, mostly suburban base, makes for a complementary partnership, according to Citysearch President Jay Herratti.
In today's SearchDay, "Citysearch Looks to MerchantCircle to Complete Picture," Herratti and MerchantCircle chairman Ben Smith share their thoughts on local business search.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!