Citysearch expanded its reach to small business advertisers and added small business content to its local guides through a deal with MerchantCircle, a social media network for local businesses. Combining Citysearch's high-touch, urban-reaching network with MerchantCircle's low-touch, mostly suburban base, makes for a complementary partnership, according to Citysearch President Jay Herratti.
In today's SearchDay, "Citysearch Looks to MerchantCircle to Complete Picture," Herratti and MerchantCircle chairman Ben Smith share their thoughts on local business search.
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