In a previous column, it was suggested that the search marketing industry needs to take responsibility in solving the search marketing staffing crisis. In today's Search Ads column, "SEM Mentors: The Apprentice," Matt Spiegel shares an exchange with an SEW reader, an SEM apprentice turned mentor.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!