While many search marketers in the U.S. are headed to Search Engine Strategies Chicago or Webmasterworld Pubcon in Las Vegas this week, our UK readers should not feel left out. This week in Olympia, London, Incisive Media is putting on the Online Information Show, from December 4-6.
The event highlights online content and information management solutions, and features a keynote from Wikipedia founder Jimmy Wales. There are three main tracks, covering Web 2.0 issues, information search and discovery, and library and publishing.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.