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SEW Experts: Measuring Cyber Monday

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Is it seasonality, or the effect of your SEO efforts? In today's Big Biz column, "How to Measure Cyber Monday," Aaron Shear shows you the best way to measure the impact of traffic over time.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

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