At Search Engine Strategies Chicago, keynote speaker Don Shultz told search marketers in no uncertain terms that they need to start thinking differently about what they do. In today's Search Engine WarGames column, "SEMs Get 'No Respect' No More," Kevin Heisler shares Shultz's views on talent development, helping traditional marketers understand search, and a range of other topics.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!