The cold harsh reality for those who have ever purchased traditional media is: it happens. How fast can you pull your ads? In today's Searching for Meaning column, "SEM Brand Reputation Management," Kevin Ryan discusses the Aqua Dots disaster, and methods of damage control.

Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!

