Not long ago, it was easier to justify the existence of disparate marketing functions, each working within its own domain. Today, consumers move between touch points with ease and expect consistent and meaningful messages to be delivered on their terms. In today's Search Ads column, "Search Engines, Silos, SES Solutions," Matt Spiegel shares details of a panel discussion he participated in at SES Chicago where it was noted that if we begin by asking questions about the needs of the consumer, then the goals of the business silos are naturally harder to justify.
Early Bird Rates have been extended!
June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
Save $300 when you register by Thursday, May 23.