Not long ago, it was easier to justify the existence of disparate marketing functions, each working within its own domain. Today, consumers move between touch points with ease and expect consistent and meaningful messages to be delivered on their terms. In today's Search Ads column, "Search Engines, Silos, SES Solutions," Matt Spiegel shares details of a panel discussion he participated in at SES Chicago where it was noted that if we begin by asking questions about the needs of the consumer, then the goals of the business silos are naturally harder to justify.
Save up to $400! Register now for SES New York 2012, the leading search & social marketing event, taking place March 19-23. Google's Digital Marketing Evangelist Avinash Kaushik will keynote. Early bird rate expires March 2.
