Not long ago, it was easier to justify the existence of disparate marketing functions, each working within its own domain. Today, consumers move between touch points with ease and expect consistent and meaningful messages to be delivered on their terms. In today's Search Ads column, "Search Engines, Silos, SES Solutions," Matt Spiegel shares details of a panel discussion he participated in at SES Chicago where it was noted that if we begin by asking questions about the needs of the consumer, then the goals of the business silos are naturally harder to justify.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!