If you had billions of dollars lying around, what would you do with it? Google has billions, and has turned its attention to the upcoming FCC auction for Spectrum 700-MHz. What's next: Google phone? Google mouth? Google brain? In today's Searching for Meaning column, "Google Mobile Search Gamble: Everybody Wins?," Kevin Ryan discusses the potential ramifications of Google's mobile dreams.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.