If you had billions of dollars lying around, what would you do with it? Google has billions, and has turned its attention to the upcoming FCC auction for Spectrum 700-MHz. What's next: Google phone? Google mouth? Google brain? In today's Searching for Meaning column, "Google Mobile Search Gamble: Everybody Wins?," Kevin Ryan discusses the potential ramifications of Google's mobile dreams.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.