SEW Experts: Brand Strategies for Search Marketing - Part 3
In Parts 1 and 2 of this series, Eric Qualman discussed why you want to buy your brand search terms and how to properly measure them. In today’s Brand Equity column, “Brand Strategies for Search Marketing – Part 3,” Qualman explores the intricacies of the ongoing maintenance/optimization of your brand terms.
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The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
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