In Parts 1 and 2 of this series, Eric Qualman discussed why you want to buy your brand search terms and how to properly measure them. In today's Brand Equity column, "Brand Strategies for Search Marketing - Part 3," Qualman explores the intricacies of the ongoing maintenance/optimization of your brand terms.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!