In Parts 1 and 2 of this series, Eric Qualman discussed why you want to buy your brand search terms and how to properly measure them. In today's Brand Equity column, "Brand Strategies for Search Marketing - Part 3," Qualman explores the intricacies of the ongoing maintenance/optimization of your brand terms.
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June 12-14, 2013: Join industry experts at SES Toronto for a crash course in the latest strategies in Online Marketing and Advertising.
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