Search Engine Watch
SEO News
newcomb-kevin

SEW Experts: Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy

by ,  Comments

Late last month, AT&T purchased pay-per-call search platform and advertising network Ingenio. In today's Vertical Challenge column, "Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy," local search expert Michael Boland discusses what this means for AT&T Yellow Pages and, more importantly, Yellowpages.com, its Internet yellow pages (IYP) counterpart.


Know your Ambiguous Customer: Effective Multi-Channel Tracking
ClickZ Academy Wednesday, June 5 at 1pm ET - Learn why a move from the "batch and blast" email approach enables better conversations with your customers.
Register today - don't miss this free webinar!

Recommend this story

Commenting policy Add a Comment