Late last month, AT&T purchased pay-per-call search platform and advertising network Ingenio. In today's Vertical Challenge column, "Local Search Lead Gen: Yellowpages.com Ingenio-us Strategy," local search expert Michael Boland discusses what this means for AT&T Yellow Pages and, more importantly, Yellowpages.com, its Internet yellow pages (IYP) counterpart.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!