How should local business and national advertisers selling locally think about incorporating video and video search into their ad arsenals? In today's Vertical Challenge column, "Online Video Finds Local Search," local search expert Gregg Stewart points out that now is the perfect time to test the effectiveness of online video in your local search marketing-driven ad campaigns. Costs are still relatively low and online searchers are seeking this ad enhancement out when making local purchase decisions.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!