How should local business and national advertisers selling locally think about incorporating video and video search into their ad arsenals? In today's Vertical Challenge column, "Online Video Finds Local Search," local search expert Gregg Stewart points out that now is the perfect time to test the effectiveness of online video in your local search marketing-driven ad campaigns. Costs are still relatively low and online searchers are seeking this ad enhancement out when making local purchase decisions.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!