The C-level executive doesn't often get involved in A/B Web site optimization decisions. It's a tactic better left to SEOs, Web site analytics gurus, and statisticians. What do you do, then, when the CxO asks you to explain how you do A/B conversion testing for an e-commerce site, for example? In today's Big Biz column, "SEO Conversion Testing: Advanced Search Engine Optimization," Aaron Shear shares the number one SEO challenge during holiday shopping season: explaining to senior management how complex it is to do A/B testing of SEO strategies for large enterprise mega-sites.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!