The C-level executive doesn't often get involved in A/B Web site optimization decisions. It's a tactic better left to SEOs, Web site analytics gurus, and statisticians. What do you do, then, when the CxO asks you to explain how you do A/B conversion testing for an e-commerce site, for example? In today's Big Biz column, "SEO Conversion Testing: Advanced Search Engine Optimization," Aaron Shear shares the number one SEO challenge during holiday shopping season: explaining to senior management how complex it is to do A/B testing of SEO strategies for large enterprise mega-sites.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.