The general consensus from the SEO community and Search Engine Watch readers: learning SEO solely from a book doesn't cut it. In today's SEM.EDU column, "SEO.edu: Can You Learn SEO From a Book? - Part 2," Ron Jones advises that if you're just starting out on the SEO train, picking up a book might help get you started. But once you've got the basics down -- or think you do -- the next place to continue your education is by reading blogs.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.