The general consensus from the SEO community and Search Engine Watch readers: learning SEO solely from a book doesn't cut it. In today's SEM.EDU column, "SEO.edu: Can You Learn SEO From a Book? - Part 2," Ron Jones advises that if you're just starting out on the SEO train, picking up a book might help get you started. But once you've got the basics down -- or think you do -- the next place to continue your education is by reading blogs.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!