Is Santa Claus a savvy Web marketer? In today's Link Love column, "Link Building Case Study: Santa Claus," Sage Lewis looks at a few Christmas sites that are labors of love -- illustrating that if you want links, you have to find something you truly love and build it on your site. You simply can't build something that's link-worthy any other way.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!