Is Santa Claus a savvy Web marketer? In today's Link Love column, "Link Building Case Study: Santa Claus," Sage Lewis looks at a few Christmas sites that are labors of love -- illustrating that if you want links, you have to find something you truly love and build it on your site. You simply can't build something that's link-worthy any other way.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.