When a global VP of marketing for a multinational company gives me advice, I listen. Brand equity Search Engine Watch Expert Erik Qualman told me the Facebook search engine has reached the tipping point for global brand building online. The reason? Facebook's open API that CMOs can leverage to great effect.
Erik's Google-powered TripAdvisor facebook app (pictured here) shows just one way anyone can start building a global brand and connecting with other professionals, influencers, and global companies via social search. For details on how Facebook stacks up against the competition and how SEMs and VPs of Marketing can benefit, read it and reap.
So this year, with the help of social search experts, I'll be living local online. Facebooking for the first time; Twittering my time away; experimenting with search engines with a social twist. http://searchenginewatch.com/showPage.html?page=3627928
I'm a skeptic -- going in with an open mind -- and the hypothesis that living online in the social search world will be a massive waste of time.
What do you think? Will Facebook die in 2008? Is the social search second life just another Second Life? Or will social search redefine vertical search and transform Google, Yahoo, Live Search and Ask?
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.